Marketing Strategy

A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

SEO

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Social Media

What is Social Media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

Google Platforms

Google Platforms are Google’s online advertising programs. Through Google Platforms, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

PPC

PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.

Creative & Printing

Creative advertising is a form of marketing that uses original concepts, designs, and storytelling to effectively communicate a message or promote a service or product. To create an advertising campaign, a team will look at the brand, understand how they communicate and who their target audience is.

Web Design

Web design involves creating the visual elements and layout of a website, while coding involves translating these designs into a functional website using programming languages like HTML, CSS, and others.

Landing Pages

A landing page is a standalone web page that a person “lands” on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.

Branding

You can consider a brand as the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical and emotional way.

Reviews

Online reviews are a marketing technique you can use to show potential customers the value of your company’s products or services. It’s helpful to understand the importance of customer reviews so you can leverage this technique to attract new customers, increase brand awareness and boost sales.

Platforms: CRM +

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.

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